The bosses of many small and medium-sized enterprises in our country pay great attention to the requirements and responses of customers. This has resulted in the company becoming a complete subsidiary and workshop of customers. The types and needs of customers are diverse and ever-changing, and the resources of the cnc machining company are limited. Yes, it is difficult to meet the requirements of another customer at the same time if the requirements of one customer are met. Theoretically speaking, customer-centricity is the business philosophy of modern enterprises. Enterprises should follow the needs of customers. However, from an operational level, there are certain difficulties.
Because each enterprise exists first for its own profit, the purpose of the enterprise is for itself, and in order to achieve this purpose, it has to pay attention to the needs of customers. It can be seen that its own self-existence and profit are the purpose to satisfy customers. Need is a means. So when an enterprise is in chaos in order to meet customer needs and pays a cost and price that the enterprise cannot afford, the enterprise should reflect on its own behavior pattern and think about how it can live better.
When companies think about how they can live a better life, management begins to be on the agenda. In the past, the practice of simply fighting the market began to shift to the stage of relying on the market and more internal management, and the company's vision began to be internal and external. Taking both into account, the behavior of the enterprise began to move towards self-control.
The planning department is the key department for the enterprise’s self-control. Because all external customer requirements and information need to be filtered and intervened through the plan to become the enterprise’s behavior, the enterprise gradually understands that it must not only meet customer needs, but also What you choose to meet must be done according to customer requirements, but you must also incorporate customer requirements into the cnc machining company’s overall goals. Satisfying customer needs is not 100% at the mercy of customers, but through proactive guidance and Communication and agreement have become the common needs of enterprises and customers, and then use corporate resources to achieve this common goal.
When a company is faced with a dilemma, it means that the company has not really made its own characteristics, and has not yet achieved a clear and accurate positioning in the market. They want to do business with all customers and want to make money. All the money is impossible, but I think there is no other way to win customers by the final result, not the style and characteristics.
They are no different from other cnc machining suppliers who deal with customers. Customers may leave him at any time, and customers do business with him only accidentally and randomly.
Just because his business depends on a lot of chance and randomness, he will desperately seize every opportunity because he doesn't know where the next opportunity is. This is the nervousness and hectic shown by not having a sense of control over the future, but it is misunderstood by the company itself as "customer-centric" and "market-oriented". This is a fallacy and can only prove such a company They are not yet mature, or are approaching maturity, but they should definitely not be understood as they are maturely practicing the "customer-centric" business philosophy.
Therefore, many small and medium-sized enterprises are warned to be truly customer-centric, not by relying on such a way that everything is obeyed by customers at the cost of confusion, but by relying on their own accurate market positioning and characteristics, and relying on certain types Instead of all customers forming a stable relationship to achieve, the planned production is just helpful for the company to face customers with a stable attitude.
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